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FEI signs partnership deal with equine nutrition brand Cavalor®
Cavalor, the Belgian based equine nutrition brand, today signed a deal to become the FEI’s Official Nutrition Partner and Title Partner of the FEI Best Groom Award. A world leader in equine nutrition for high-performance horses, Cavalor has helped thousands of horse owners and athletes achieve top level performance through proper nutrition and care.
"Horse welfare is at the top of the agenda for both Cavalor andthe FEI which makes this partnership a natural fit," FEI CommercialDirector Ralph Straus said. "With over 30 years of experience, Cavalorbrings a wealth of equine nutrition knowledge to the table alongwith a strong brand reputation and we look forward to a productiveworking partnership.
"At this year's FEI Awards Gala presented by Longines in Moscow(RUS), the Cavalor FEI Best Groom Award will be given to the personworking behind the scenes to ensure the horses he or she looks afterare given the best possible care. Lee McKeever (USA), groom to fourtime Olympian McLain Ward, was the recipient of last year's accolade.
The Awards ceremony, which will be attended by more than 250distinguished guests and top sporting legends, will honour theCavalor FEI Best Groom as well as the winners in the other fourcategories - FEI Best Athlete, Longines FEI Rising Star, FEI Against AllOdds and FEI Solidarity.
"Cavalor has a history of working with top athletes and their horsesand this partnership with the FEI now provides an opportunityto reach a more international audience," Lieselot Hamerlinck,Managing Partner of Cavalor said. "We believe in fostering long termrelationships and we know that together with the FEI we can bringour experience in this field to more people."
The company's products are based on years of intense research anddevelopment, the selection of the highest quality ingredients, as wellas strict manufacturing and quality control processes.
The Cavalor name is trusted by champion athletes like Simone Blum(GER) who won individual Jumping gold at the FEI World EquestrianGamesTM 2018 and the Fosun Best Athlete Award at the FEI AwardsGala presented by Longines last year in Manama (BRN).
"As an elite athlete, I have benefitted greatly from Cavalor's expertisewhich has allowed me to fine tune my horses' nutritional programme,"Simone said. "Cavalor really understands the feeding requirementsand needs of my competition horses and I appreciate their holisticapproach to equine care and welfare.
"The nominations for the Cavalor FEI Best Groom Award will beshortlisted by the FEI in each of the five categories and presentedto the public vote and the panel of judges. Voting will take placebetween 25 September and 7 October 2019.
About Fédération Equestre Internationale FEI (www.fei.org)
The FEI is the world governing body for horse sport recognisedby the International Olympic Committee (IOC) and was foundedin 1921. Equestrian sport has been part of the Olympic movementsince the 1912 Games in Stockholm.
The FEI became one of the first international sports governingbodies to govern and regulate global para sport alongside its sevenable-bodied disciplines when Para Dressage joined its ranks in 2006.The FEI now governs all international competitions for Para Dressageand Para Driving.
The FEI is the sole controlling authority for all international events inthe Olympic sports of Jumping, Dressage and Eventing, as well asDriving, Endurance, Vaulting and Reining.
About Cavalor® (www.cavalor.com)
Cavalor®, a global brand and world leader in equine nutrition, offersa complete line of horse nutrition and care products that are availablein more than 50 countries worldwide. The company's foundationis based on the core values of innovation, quality and results withCavalor® dedicated to inventing, manufacturing and distributing thehighest quality equine nutrition products.
With the health, performance and happiness of all horses at theforefront of its work, the Cavalor® product line covers the entireequine lifecycle, from a foal's first steps all the way to its retirement.Their top quality products are used by advanced riders for their highperformance horses particularly "when the result counts."
Vanessa Martin Randin -Senior Manager, Media Relations & Communications FEI
+ 41 78 750 61 73
Lieselot Hamerlinck - Marketing Manager Cavalor
+32 475 51 09 97